Remember blog strategy – "Free People" Did not!
Blogs.
As an Internet strategist – my life is consumed daily social media feeds, blog alerts, feedburner stats, google alert updates, monitoring, strategy development, implementation – All these terms word of mouth a lot of time and tactics certainly have a high cost to you.
But one thing I do often, as I do for all my clients, is research – by providing digital growing space around me – thinking ideas to implement innovative strategies in the community and my clients.
One of these key strategies are a necessity in today's Internet spectrum is a blog. A blog is key to driving not only traffic, but the interest for your brand, product or company. Blogs help you appear authoritative in your industry – allowing you to give advice on the latest developments in trade, offer comments, ideas, and so on.
This expansion of the tools of building relationships, which are able to speak freer and more informal style and personality in relation to how to direct the voice in your main site. through the channel of the blog, is more likely to trust you, then it's probably all to visit its main website and click on your links and eventually buy your product.
It also provides a general customers, allowing them to comment and "talk" to you in a key level. Also, blogs are very friendly to search engines – Miles of possible keywords and fresh content updated on a regular basis – blogs are simply great facets to have on your web site today Its simply wrong to think differently so ..
* Read on for a detailed breakdown blog clothing line popular people free.
Now, another aspect of blogs that I like are not only creating content strategy, but the programming and design of a single level. One aspect of the "brand" is a blog based on the number opportunities that are still building the blog.
- How do you approach design?
- Are you a creative or less progressive brand?
- Do you have an "asset" to build a "creative" blog?
- Does a strategy built before the contents of your blog?
- Do you know how the "market" your blog every day?
These are all important questions you need to think before plunging into the blog space – thinking about what to do, when you might need updating.
And do not forget that blogs may vary depending on whether you're in the business-to-consumer or business-to-parallel – but his plan of action (POA) must remain the same.
Case study.
The Free people. A blog that does it well.
Free People is a "boutique" clothing for women and a girl – available online and brick and mortar stores around the world. It is the sister of another famous brand clothing, bohemian-type accessories, and furniture stores – target = "_blank" href = "http://www.anthropologie.com/anthro/index.jsp"> Anthropology.
Now, the store design is a very Pueblo Libre Idea, bohemian look stylish brand well, and did many good things in terms of brand marketing main site – but the blog page is still better in terms of appearance, and content strategy.
First, upon arrival on the page – you have a nice flash banner at the top. The blog that attracts immediate attention Its 3-D style and moving parts, the user retains activity enough to move your mouse over the curtain rod fell and the press – which then leads on the screen as if on a puppet show – taking note the name of his blog "Caravan of Curiosities" – to prevent users from spending enough to keep the blog to discover its true meaning.
Another aside here – something different to the name of your blog and marketing side of its main brand is enough. Change of pace sometimes, but it will not work for everyone – so carefully before going and the name of your blog for something completely different from the tap. Here "Caravan of Curiosities' still has a tone to participate to it, and how they appear in the blog is so effective.
Work your way down the page – that recognize the header style preview screen 3-D Navigation is simple – and elegant. And then, only three pages in the navigation header color blog:
- Blog: Blog links to the homepage
- Videos: links to a custom video channel on the blog page
- FP Shop: links to homepage
And from a design aspect – you have to understand the look with curtains closed on the sides of the pages – very instinctive and effective.
Now the home page is the blog home page here – which, after navigation to your blog format and design at the level of a search box, archives, categories, and a blog roll called "favorites." Also added a store locator and 6 products that are simple images and text aimed at the main store. The column layout is available in three columns transformed two columns, and in the right hand column to squeeze in widgets for blogs. All this is complemented by a large background style 'Notebook' as complex and rich this concept is integral -. Remember, it's their content that does the job … Although the design is not really welcome those who are in a regime -. very interesting a user to navigate through.
In the bottom of the page – a good connection with the foot compared to the page header – similar how to tie a story together – connect to the beginning of the end of a story … how to make a website – including design and content.
Contents free people.
Now, with the website, content is king, always will be king, and the Free People blog – he is the king of creation. The blog content are crucial for search engines, it may thousands of keywords in any search engine friendly, and all content you think is new and updated – search engines love for you that.
Free people did an exceptional job of marketing approach to about long term – "Focus, off-topic. The" 45 The people have a target audience, girls, young women between the ages of, easily and most fashionable women who may constitute a violation beyond this age – even an older woman can wear your clothes with this audience in mind -. as a seller – Go "off topic" for a bit, and talk about content that is not directly related to you, but always, somehow, is connected.
Free people jumping on your blog in 26 different categories, topics like art, books, crafts, decorating, office home cooking, magazines, surveys, music, and so on up. Meanwhile, mix the categories related to direct some of their tools external media, such as flickr, myspace, facebook and download pages.
The point is that its contents are placed intellectually, and interesting … is even more important! They do it occasionally drop content that will fuel a new costume clothes, and so on … but not as often as you think, and they are all daily blog -. with new content, and using their benefit.
Video.
Another aspect of its content, which includes a page devoted exclusively to video blog. This player video designed to measure features added that behind the scenes clips of their monthly catalog and shoots video of Christmas 2007. These videos are simple only 1:30 minutes, published with the right music, most things indie, and cut to look a little grainy and eclectic as his proper mark this now.
This simple idea of putting video on the blog is a great marketing tool. First, the video is a publisher, all about an hour to edit and then … From there You can take this video -. submit to external video channels, ie YouTube, Viddler, and so on. You can then download your pages Facebook, MySpace, Flickr and – the improvement of their exposure – through something as simple as video.
For those who do not know what is or any other means, mostly the creation of the secondary brand exposure that allows you to first reach potential consumers could not have seen the brand before, allowing them to now is also allows you to create backlinks to your website -. this account in all this SEO puzzle for many clients and people I talk to are always trying to solve.
Final.
Here the point of all this – this blog is just not about EVERYTHING. What they do wrong, almost nothing almost. And let's be clear on this point, there are people who are supposed to blogs and as stewards of the community to maintain this blog, and update your social networks external, so it takes time, and we all know what the time ended up being -.. $ $ $ However, the effect of what he created allowed them to "communicate" with consumers and tap new customers, and so on. His blog has been around since November 2006 and has accumulated an enormous amount of daily traffic on the blog -. license are a great brand and can trigger this type of traffic, but frankly, behind the simplicity of your blog only reinforces the strategy of these numbers.
Any company or brand you are thinking of starting a blog strategy need to follow a similar model in structuring their content and orientation principle or the "change of a blog for your brand or product.
If you need help in developing a strategy for your business, please contact @ me anytime. nicholas.cifuentes @ gmail.com
About the Author
http://www.nickcifuentes.com
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