Free Co-op Mailing Listing Service Helps Book Publishers & Self Publishers Sell Books
Publishers know they can save a lot of money joining others in joint or cooperative mailings. Co-op mailing is not a new concept or idea, but finding other publishers who want to mail to the same lists isn’t easy.
A free service is helping publishers sell more books through cooperative mailings with other publishers. Publishers submit listing information, as to what kind of mailing they want to do, the nature of the books or items they want to promote, and contact information. DVDs, audiobooks, CDs, software and other items work easily here too. The information is published each month free in a newsletter for entrepreneurs and publishers – ‘Helen Hecker’s Biz Hotline.’ We aren’t involved in helping with any arrangements you decide on. We only help you find others who are interested in joining with you by publishing the information in the newsletter, free.
You arrange with others and send out your fliers in co-op mailings to, for example, public libraries, independent bookstores, new age bookstores, children’s bookstores, hospitals, hospital gift shops, elementary schools, high schools, college libraries, college newspapers, colleges & universities, various departments in elementary schools, high schools, colleges, and universities, to medical libraries, military libraries, museums, and Christian and religion-related lists, etc.
You arrange with others and send out your press releases to daily newspapers, editors, travel columnists, health columnists, medical columnists, weekly newspapers, major magazine and trade publications in the genre field of the book – business, health, medical, disability, travel publications, etc. I’ve mailed several of my own press releases, successfully, in one business-size envelope third class ( bulk mail) for many years, promoting several of our books, videos, DVDs, titles and services and reaping a ton of orders for us in return. We’ve had thousands of write-ups -articles, items and features in many publications over the years. I think the envelopes are opened in the mail room and the editors never see the envelopes that press releases come in. Also they’ll never know if it arrived by priority mail, first class or third class (bulk) mail.
For many years I ran a sideline fee-shared cooperative mailing service to help our publishing company branch and other publishers, promote titles and sell more books through press releases to the print media (newspapers and magazines, for example) and news releases to the broadcast media (radio station talk shows, TV shows, Oprah, Today show, Good Morning America, etc.) Also we sent fliers to libraries, schools, hospitals, hospital gift shops, newspapers, independent bookstores, new age bookstores, etc.
The costs to do a co-op mailing are established by you and your co-op partners, for the amount necessary to do the mailing, then divided up and paid for well in advance of the mailing. This would include the cost of buying and printing #10 business-size envelopes, the cost of renting the labels, postage cost determined by the weight of the piece and other factors, and cost for the mailing house to do the mail out. All fliers are shipped directly to the mailing house with instructions on the box as to which mailing it’s for. The lead person gives them instructions so they know the boxes are coming.
We’ve always had good results from cooperative mailings and many others have reported they have too. Publishers need to know what markets their genres fit into. No two books or products are exactly alike. So one can’t compare the outcome for titles of books in mailings others have done, to their own titles and potential outcome.
Doing co-op mailings is a good way for book publishers, self publishers, (entrepreneurs and other types of business owners too) to distribute their press releases and fliers, and to save a lot of time and money. And this free cooperative mailing service is a good way for you to find other publishers with the same marketing goals.
About the Author
Helen Hecker helps book & self publishers, heads Twin Peaks Press, a PR, offline-online marketing, mailing list, consulting, publishing co. Do AP press releases. Publish books, ebooks. Helen Hecker’s Biz Hotline for biz owners. Free co-op mailing service. Since 1982.
http://www.TwinPeaksPress.com
Tamil Christian Books in CD’s
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ANCIENT CHRISTIAN & PAGAN SYMBOLISM 1875 book on CD new ILLUSTRATED $8.00 |
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Christian County, Illinois {1904} IL History Genealogy Biography ~ Book on CD $7.99 |
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Jazz Notes CD Gift Book Donald Miller Pluse Nonreligious Thoughts on Christian $6.29 |
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THE VISITATION by FRANK PERETTI ~ READ BY JOSEPH CAMPENELLA CHRISTIAN BOOK ON CD $2.99 |
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Christian Audio Books on CD by John and Stasi Eldredge $10.00 |
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Biblical Christian Defense vs Atheism – 50 Books on CD $0.99 |
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Bible Research Library Christian Books on CD $4.99 |
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CHRISTIAN MUSIC CD – Based on Book of REVELATION ! (audio samples) Bible / Songs $5.99 |
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100 Singalong Songs for Kids $6.71 No Description AvailableNo Track Information AvailableMedia Type: CDArtist: CEDARMONT KIDSTitle: 100 SINGALONG SONGS FOR KIDSStreet Release Date: 04/17/2007… |
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Come To The Well $6.71 2011 Album From The Christian Rockers. Come To The Well Is An Appeal To Christians To Let The “Living Water” Of Christ Well Up In Us, Overflowing Into The Relationships We Have Around Us (Spouse, Parent, Child, Neighbor, Stranger), Both Inside The Church And Beyond. Inspired By The Story Of Jesus Talking To The Woman At The Well, The Title Track Illuminates The Album’S Main Theme. “She Thought She… |
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Of Gods and Men (Two-Disc Blu-ray/DVD Combo) $21.52 The monks at the Trappist monastery in Algeria seem almost to exist outside of time, so it may be a while before we recognize the 1990s as the setting for Of Gods and Men. And old traditions cannot escape new warfare in this stirring movie, based on a true story that happened at a remote enclave of peaceful, studious priests. These Christian monks minister to the largely Muslim (and very poor) vil… |
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Fireproof $5.74 This moving Christian-themed drama follows the spiritual evolution of a troubled firefighter (Kirk Cameron) disillusioned with his marriage. Taking the advice of his father, the emotionally unstable (and agnostic) man begins a rehabilitative self-help program that leads him to a profound religious awakening and a deeper connection with his loved one. Erin Bethea, Ken Bevel co-star. 118 min. Widesc… |
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The Dark Knight (Two-Disc Special Edition) $2.25 The Dark Knight arrives with tremendous hype (best superhero movie ever? posthumous Oscar for Heath Ledger?), and incredibly, it lives up to all of it. But calling it the best superhero movie ever seems like faint praise, since part of what makes the movie great–in addition to pitch-perfect casting, outstanding writing, and a compelling vision–is that it bypasses the normal fantasy element of th… |
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