Define business jargon
When talking to people what they think is involved in marketing, CRM, eCommerce, direct marketing, web development, web design and graphic design, it is evident that most people have a vision and confusing mess in the benefit are, what they cover, which is the larger and easier to understand.
Almost always the case that someone understands what is meant by graphic design – not surprising, as time, as it has been around the longest and has its roots in "old technology." Not only that the investigation showed that only 11.7% all communication is verbal, the rest being non-verbal messages can be communicated by "graphic" factors such as body language, gesture or posture, expression facial and eye, the clothes, hairstyles, architecture, symbols and graphics. So it is certainly not surprising – they are very visual.
Almost always the case that people also believe they understand what we mean by Web site design – although many people blur with web development. Again, perhaps not surprising, but in reality, probably not helpful. Why not? Because if no real "definition" of something (= definition of clarity and differentiation from other concepts) then you do not know what you buy. And guess what, if you do not know what you buy, you can be "off."
So we thought it would be useful and boringly with Wikipedia and a number of definitions from other sources (if not charged with tilt test) try explain what the marketing, CRM, eCommerce, direct marketing, web development, web design and graphics really are.
We also believe that what we would consider in their order of importance for the success of your business – which is roughly in the order Unlike the understanding of most people they are and see if anyone bothers to read what could be "perhaps the most boring article and always difficult" and challenging views.
1. MARKETING: The most widely accepted definition of marketing via the World comes from the Chartered Institute of Marketing (CIM) in the United Kingdom, which is the largest marketing organization in the world in terms of membership. The definition claims marketing to the "management process of anticipating, identifying and meeting the needs of profitable customers. "Therefore, the marketing business process involves market research, product development, cycle management life of the product, pricing, channel management and promotion ……… It is a business management tools to ensure that products and services are developed according to market requirements, and are profitable.
2. Customer Relationship Management (CRM) includes the methodologies, technologies and capabilities that manage a business relationship with clients. The overall objective of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures. Customer Relationship Management is an enterprise-wide strategy that focuses on creating and maintaining lasting customer relationships. Although there are several commercial software packages CRM in the market which support CRM strategy, not technology per se, rather a change in the philosophy of an organization that focuses on the customer ………. A CRM strategy can not be implemented by simply installing and integrating a software package and it will not happen overnight. The changes must occur in all levels, including policies and processes, before internal customer service, employee training, marketing, systems and information management, all aspects of the company should be reorganized to be customer focused.
3. E-commerce, e-commerce or electronic commerce consists primarily of distribution, purchases, sales, marketing and servicing of products or services over electronic systems such as Internet and other computer networks ………. These can include the electronic transfer of funds, management of the supply chain, e-marketing, online marketing, transaction processing, online exchange, electronic data, automated inventory management and automatic data collection. In general, uses electronic communications technology as the Internet, extranets, email, electronic books, databases, and mobile phones ………. Internet marketing is a component of electronic commerce. Internet marketing can include information management, public relations, customer service and sales.
4. Direct marketing is a discipline within Marketing involves the registration of proposals, analysis and monitoring of individual clients (Business-to-business or consumer) responses and transactions to develop and extend the customer relationship mutually beneficial ………. DM uses the media is not addressable and addressable. The important thing is that this is an answer and that is what the recipient, usually a seller, the foundation for their future actions, or a contact strategy on. In fact all frames is through the media, is just that much, eg email, telemarketing, SMS, are "addressable." It is not generally considered including face to face. Direct marketing is attractive to many marketers, because in many cases its effectiveness can be measured directly.
5. WEB DEVELOPMENT integrates all areas creating a website for the World Wide Web. This includes Web design (graphic design, XHTML, CSS, usability and semantics), programming, server management, content management, marketing, testing and deployment. The term also refers to "end", that is, programming and server administration. Usually more than one member working in a given development team, each specializing in his field, his. A developer web database is much more, cgi, and experience in engineering and development of the interface between front and rear, the business tasks of programming a website. This can include e-commerce applications or implementing a site search tool, for example.
6. Web design is the design of pages web sites and web applications using HTML, CSS and images. A web designer, web page designs. Usually a designer to produce a model a page in a graphics application (eg Adobe Photoshop). Once you approve the design, a designer can produce a template HTML, and CSS files all the images needed to produce the website.
7. Graphic design is the applied art organization's image and text to communicate a message. You can apply in all media such as print, digital media, film, animation, decoration, packaging, and signs.
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