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Electronic Info Products (Ebooks) vs. Physical | Online Marketing
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Competitive Strategy: Techniques for Analyzing Industries and Competitors $19.98 Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter’s Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity — like all great breakthroughs — Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter intr… |
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The Ten Faces of Innovation: IDEO’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization $13.82 The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil’s advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill n… |
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Managing The Professional Service Firm $13.16 For the first time in paperback, international expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industri… |