Forget Enron … The biggest scam yet to be exposed!
As already seen, we believe the current advertising, convention has been dogged by problems since its inception. Advertising is probably the main problem is … responsibility. Or rather lack of it!
As already mentioned, the real differences between competing products is often perceived as more important.
The result is that it is not clear what the advertiser has for sale that is so different and worthy of consideration.
Therefore, if there is no significant point of difference is obvious why this product is worth more money than any other client?
Partly for this reason that we have seen a dramatic increase in the acceptance of private label products and services now in this country and elsewhere.
Tesco, Sainsbury, Asda and so on, all developed their own brand and provides manufacturers and their monitoring bodies away, and let sit to leave.
In some cases, were complicit in it.
Now own label has become so acceptable to consumers covering not only the edible and the distinction between value and premium, brand extensions include car insurance, home insurance, life insurance and a host of offerings that are not a few ago years.
And it is unlikely to stop there. Sainsbury's at the time of writing, has announced its intention to enter the market as a rival Camelot scraping, while an outlet for tickets to scrape clean.
It is also interesting to note that we are now subjected to messages that not only extol the virtues of branded products, even making a point that some companies are not doing their own brand, to justify their higher price.
Must take my hat off to the ad man who has had this little jewel of building a campaign on this issue.
Unfortunately for the client, the horse had escaped already. But people notice as usual, have pocketed their fees and are laughing all the way to the bank!
It is therefore not surprising that increasing competition, including own label now, there was a significant increase in the number of ads competing for the attention of customers.
For Therefore, more market competition and increased competition to attract the viewer / reader to engage with the message, what is the solution?
"We show that not many customers … "It's a statement I've heard in the Environment Agency, (and not all agencies have felt that a service industry for tell their clients while in their best interests!).
Here is an example of what they say. He is American, but I do not see why it should be otherwise in a market. Research has questioned whether the expensive advertising products on television were, in fact, anywhere.
The numbers began with the average number of hours of television watching Americans each week – forty-seven.
He was then forty-three and a network of half an hour, a independent local television or cable, two and three quarter hours and recorded video playback, and fifty minutes of video rented or bought pre-recorded.
These figures apply to the average home in a week on average.
During this period, the television always half past seven, but because the ads zapping – or people speaking or using the toilet, and all the other things that people choose to do so when ads go, half past seven down to one hour 27 minutes of ads seen really.
Translated this means that each person sees about 120 commercials a week. The network average about 4,000 commercial messages a week.
So let's highlight because these figures are certain to show why waste the advertising industry is bigger than Enron, only 120 The ads are seen every week for the average viewer!
Is this an isolated piece of research? If only.
The Royal Mail in UK commissioned a study that produced a similar situation. The study showed that more than a quarter of the population who had completed an edition of News, ten years then seen any advertising. Good news? Not so. Among the remaining 75%, 26% simply did not pay attention, 21% had a drink, 20% walked 11% were occupied with other things, 8% changed the channel, 6% went to the bathroom and spoke with 5% someone!
Well, the likes of the above that the television advertising is seen by many as the public market.
But the advertising industry is trying to circumvent this problem, citing the scope and frequency.
Accept everyone's opinion is not at the same time, but enough to advertise and will be up against. Is this really true?
As We have most talked about ads that are "seen" very often do not "get."
The human mind can not give importance to any thing is presented, the brain decides not to bother most of the ads at all, or, if so, they forget quickly.
Remember, the customer told us that all adults in this country is subjected to 3,000 commercial messages every day and so now we're talking about over 8,000!
According to consumer behavior, a manual of industry, "Only a third of these ads in a person is exposed, no impression in working memory.
Among the least impact, only half are well understood and less than 5% of actively recalled up to 24 hours. "
And we thought Enron was the largest financial scandal ever!
About the Author
Paul Ashby has invested over £5 million in independent research, this research proves conclusively that interactive “Events” properly executed are far more effective that the “reach and frequency model preached by advertising agencies. Would you like to discover more about the benefits of using interactive communication? Please contact Paul on paul.ashby@yahoo.com or simply visit http://effectiveaccountablecommunication.blogspot.com
Authors@Google: Rick Steves